Implementing a digital strategy

by Barry on September 10, 2010

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Too many brands are developing a Facebook page only because their CMO read in a trade magazine that they should be on Facebook but they have no idea of why. The end result is that some marketing manager deep within the organization creates a Facebook page, posts one or two promotional videos, or perhaps a copy of their television ad, but it is completely disconnected from their brands and from their campaigns that are in-market. The result is lost opportunity and brand confusion in the marketplace. This all could have been avoiding by having a proper digital strategy.