creative lock

Post image for Why big agencies still cannot deliver digital-Reason #1: <p>Introducing Creative Lock

While the idea of creative lock may seem simple on paper, the problem is that for most agencies, it requires a cultural shift to grasp this. When you take a Creative or Art Director who’s been developing print ads for their entire career and they are now running a digital project, the idea of creative lock is foreign to them as they are used to tweaking the creative right up until it is delivered to the client.